CREATIVE TOUCHPOINT SOLUTIONS AT YOUR POINT-OF-SALE OR EVENT

Customer experience

Today, it is more crucial than ever to give your customers and prospects unique customer experiences at your points-of-sale and events. Thanks to new technologies we can make your brand visibility and content more interactive and personalized.

Customer journey

Your customers constantly shift between online and offline channels in their customer journey. In your quest to preserve a consistent brand image and experience across these channels, SEPIA can support you as your POS and event specialist. We listen to your customer journey strategy and advise on the matching physical and digital touchpoints for your POS and event.

Online & offline integration

Not only is consistency in brand image important across all the channels, it is key that all touchpoints on one channel (POS/event) ensure an integrated brand image. SEPIA is unique in combining physical marketing and event materials with digital interactive touchpoints on your event and POS.

Some examples of our integrated solutions:

• On your POS network, we can enable dynamic POS specific pricing that is used both on content in the digital signage menu boards, as well as integrated in the printed POS materials. A unique integration of digital signage and print and POS logistics.
   
• At events we can create integrated solutions, e.g. an event stand with tent, floor, flags, banners, and furniture, as well as integrated digital signage totems and Instagram printer solutions. Visitors can for example make photos with their smartphone (digital) and go to the event stand (physical) to view their post on a large screen and collect their print.

Interactive content

To improve the consistency of your customer journey, digital content can be used at POS and event touchpoints. We can make this happen at your point-of-sale or event by installing interactive hardware (e.g. screens, totems, mobile devices) with content about products, special offers or extra services. Thanks to camera or trigger detection and digital signage software you can give your visitors personalized content. If you want to add more interactivity, touch technology allows your customer or prospect to choose the content they want.

Some examples:

• An event visitor walks along a digital totem, which prompts them to interact and touch for more information.
• A salesperson selects specific content to be displayed on the POS digital touchpoints, depending on the preferences of the customer in front of them

Design marketing material

Depending on the goal of your event or campaign, we help you create engaging, eye-catching and unique marketing materials. For example: 3D letters, podia, desks, digital totems and other tailor made materials. Our creative team can help you design and produce brand-new marketing materials for your POS, event or pop-up. Or we make custom adjustments to your existing materials.