Today SEPIA has two divisions (SEPIA solutions and SEPIA products) with different operating companies.

SEPIA solutions

SEPIA solutions includes SEPIA events & SEPIA point-of-sale. Together they provide a full range of marketing services and solutions to enhance brand visibility and brand experience on Point of Sales and Events. SEPIA solutions serves corporate brands in the BeNeLux.

The focus is clear: be top of mind as reliable marketing service specialist at points-of-sale (POS) and Events through tailor-made solutions integrating new technologies. Service and quality are the key values.

On these 1-to-1 channels customers and brands or products meet and brand visibility and experience can enhance the customer to feel connected. Our teams integrate physical marketing and event materials (logistics and installation) with digital signage and interactive tools.


Brands On

SEPIA products became Brands On.

On the 1st of June SEPIA products has changed its name into Brands On.  We have just launched our brand new website: www.brands-on.eu .

Brands On is specialized in developing and producing premium brand visibility products, such as parasols and signs. SEPIA Products’ customers are international premium brands active in retail, restaurant and catering markets.

Please have a look to discover how our parasols and sign solutions can increase visibility of your brand!


Strategic locations

The headquarters is located in Doornpark, Beveren. A second hub operates from Hasselt, where service installations are also coordinated. SEPIA products’ Chinese hub is specialized in product design and quality control.



Human beings have a unique character and they have their specific DNA. Together, these shape our personality and affect our lifestyle and relationships. The same could be said for companies. The values they hold dear, that run through their veins… this constant DNA determines actions and decisions from the inside. On the other hand, each employee’s individual character also shapes the image of and the culture within their company.

At SEPIA, we have named our DNA: IMPACT. These letters each represent their own values, and together they signal our unique personality.

Right from the start, we are Positive, Agile, Customer-driven and Team-oriented. This is a PACT we forge with our intrinsic values as well as with our customers. A positive attitude in combination with an agile mindset is a pre-requisite for these changing times.

We treasure Customer Intimacy and make sure to put the customer front and centre in all our strategies. We assemble creative teams where every member feels motivated and can motivate others. The M for Motivation is indispensable in the SEPIA DNA.

Then you just add the power of connecting Identities and our positive IMPACT is complete! We consider self-knowledge and understanding and acknowledging your own nature and identity basic prerequisites for building toward healthy professional relationships with others. Our communication is founded on respect for the needs, expertise and skills of others and ourselves. Connection and empathy play crucial parts in this journey.

Finally, continuous IMProvement is a main principle at SEPIA. Our approach is characterised by personal development, process optimisation and a driven quest for ever more improvements for our customers.

We stimulate everyone to ACT! Do something, take initiative, stand out. Co-creation is not a dead letter. It adds value both to SEPIA’s internal workings and to our relationships with every single one of our stakeholders.

In sum, at SEPIA, we work with and toward IMPACT! That is our DNA and our culture.



The history of SEPIA dates back to 1954. Its predecessor starts installing illuminated signs and outline lighting at petrol stations, introducing one of the first ‘visibility materials’ for points-of-sale. In the next decades, the company gradually increases its range of products and services. It builds a rich expertise in promotions and brand visibility at points-of-sale and for events, trade shows and product launches.

In 2002 Bärbel Buyse and Guido Vandenabeele - the current shareholders - acquire the company. In 2005 they initiate the rebranding into SEPIA and move the headquarters to Beveren-Waas in 2009. The entrepreneurial approach of Bärbel and Guido gives a significant boost to SEPIA. They believe in creating a dynamic culture with a team of motivated and engaged people. The team has the freedom to take ownership, to show their engagement and serve you at their best.

SEPIA combines a strategy of internal growth, with growth by acquisition. In 2009, SEPIA integrates Tradewinds Europe specialized in branded premium parasols. In 2014, Prime Products was acquired. This Antwerp based digital signage service provider specializes in the food & beverage brand market. In 2015, Actwise was integrated. The Hasselt based event and POS installation specialist guarantees the further expansion of SEPIA’s geographical coverage, especially boosting SEPIA in the event industry.

Contact data

Bärbel Buyse – Managing partner: +32 476 92 59 29 - bb@sepia.be

Guido Vandenabeele – Managing partner: +32 472 32 35 85 - gv@sepia.be




Our promise is a customized solution where you can rely upon. Whatever it takes, we make it happen. Flexibility and positive mindset are key in the SEPIA attitude. In SEPIA’s approach, interacting with and listening to you is key. If we understand your brand values and customer expectations, we can pro-actively advice you to develop and execute the best possible solution. This personalized, service-driven approach, guarantees tailor-made solutions, in-time execution, whatever flexibility it takes. Our aim: taking your worries away and creating Happy Customers.


Our “continuously high quality” attitude is first of all reflected in a perfect execution of your marketing on POS and Events. If we install a flag, it must stand right. If we install digital signage, it must work good. If we design new materials, quality should be high. If we manage sales literature, we analyze data to optimize.

Moreover, in this rapidly transforming VUCA (Volatile, Uncertain, Complex, Ambiguous) world, quality and reliability are extremely important. SEPIA responds to these needs by integrating new technologies. Think of 1-to-1 interactivity, digital signage, personalised content, print and digital integrations, new event materials and webshop and mediacenter tools.

This quest for high quality solutions and products is awarded with ISO 9001:2015 certifications and VCA/SCC for investments in safety health and environment. The importance we attach to ethics, respect and corporate social responsibility are certified with the Ecovadis Silver label.

You may know some of our clients.