Today, it is more crucial than ever to give your customers and prospects unique customer experiences at your points-of-sale and events. Thanks to new technologies we can make your brand visibility and content more interactive and personalized.
Your customers constantly shift between online and offline channels in their customer journey. In your quest to preserve a consistent brand image and experience across these channels, SEPIA can support you as your POS and event specialist. We listen to your customer journey strategy and advise on the matching physical and digital touchpoints for your POS and event.
Not only is consistency in brand image important across all the channels, it is key that all touchpoints on one channel (POS/event) ensure an integrated brand image. SEPIA is unique in combining physical marketing and event materials with digital interactive touchpoints on your event and POS.
To improve the consistency of your customer journey, digital content can be used at POS and event touchpoints. We can make this happen at your point-of-sale or event by installing interactive hardware (e.g. screens, totems, mobile devices) with content about products, special offers or extra services. Thanks to camera or trigger detection and digital signage software you can give your visitors personalised content. If you want to add more interactivity, touch technology allows your customer or prospect to choose the content they want.
We provide a wide range of digital signage solutions (narrowcasting) for permanent use at your point-of-sale. With digital signage, you can show personalized content to your target audience in the right place at the right moment. External triggers and data can add interactivity and personalisation.
Some of your options: menu boards, digital totems, indoor or outdoor digital content, window displays, interactive concepts, touch concepts, etc.
Your account manager gives you more strategic input and advice. On a regular basis, business review meetings are organized to discuss process, material and budget optimizations. To keep up with new technologies, we organize inspiration sessions with interactive solutions.
We care for you. Your marketing team gets a dedicated account responsible for tailored personal assistance. They are your daily contact and help you out with all of your questions and requests. They also proactively inform you when you should order new material or when you should take the next steps for your new campaign or launch. Moreover our SEPIA360 platform gives you a real-time overview of the available physical marketing and event materials and digital marketing content. This way you will be able to easily manage your marketing items.
We care for your POS. Our POS helpdesk is at your service for all marketing and communication related topics regarding your point-of-sale. From new campaign information and questions about physical marketing materials to advice about dealer/POS events (open doors, local fairs, etc) and issues with digital narrowcasting (black screen, requiring new local content, etc).
Our aim is to provide you with a first line SPOC solution for all your issues. Our team of second line experts is ready to support your specialized needs, such as dealer events or technical questions about digital signage.
For POS projects, we appoint a project manager. Our dedicated project managers will ensure your project is managed flawlessly, and they are in contact with all internal and external stakeholders and experts. They guarantee that everything is tailored to your needs and expectations.
With digital signage software, the right content is programmed to appear at the right time. You can easily control and change the content of the signage at your point-of-sale or event from a distance. Content can be videos or pictures, as well as website info or social media. Moreover content can be adapted using external triggers (e.g. weather, data, etc). That way you can create interactive and personalized content.
Our flexible crew is skilled in the installation of all types of material to make your brand visible at your point-of-sale, e.g. indoor POS visibility materials, outdoor flag poles or digital signage hardware. You can get an online report of each visit thanks to our digital visits tool.