About us

Today SEPIA has two divisions (SEPIA solutions and SEPIA products) with different operating companies.

SEPIA solutions

SEPIA solutions includes SEPIA events & SEPIA point-of-sale. Together they provide a full range of marketing services and solutions to enhance brand visibility and brand experience on Point of Sales and Events. SEPIA solutions serves corporate brands in the BeNeLux.

The focus is clear: be top of mind as reliable marketing service specialist at points-of-sale (POS) and Events through tailor-made solutions integrating new technologies. Service and quality are the key values.

On these 1-to-1 channels customers and brands or products meet and brand visibility and experience can enhance the customer to feel connected. Our teams integrate physical marketing and event materials (logistics and installation) with digital signage and interactive tools.

SEPIA products

SEPIA products is specialized in developing and producing premium brand visibility products, such as parasols and signs. SEPIA Products’ customers are international premium brands active in retail, restaurant and catering markets. For more information please visit products.sepia.be.

Strategic locations

The headquarters is located in Doornpark, Beveren. A second hub operates from Hasselt, where service installations are also coordinated. SEPIA products’ Chinese hub is specialized in product design and quality control.

Our history

The history of SEPIA dates back to 1954. Its predecessor starts installing illuminated signs and outline lighting at petrol stations, introducing one of the first ‘visibility materials’ for points-of-sale. In the next decades, the company gradually increases its range of products and services. It builds a rich expertise in promotions and brand visibility at points-of-sale and for events, trade shows and product launches.

In 2002 Bärbel Buyse and Guido Vandenabeele - the current shareholders - acquire the company. In 2005 they initiate the rebranding into SEPIA and move the headquarters to Beveren-Waas in 2009. The entrepreneurial approach of Bärbel and Guido gives a significant boost to SEPIA. They believe in creating a dynamic culture with a team of motivated and engaged people. The team has the freedom to take ownership, to show their engagement and serve you at their best.

SEPIA combines a strategy of internal growth, with growth by acquisition. In 2009, SEPIA integrates Tradewinds Europe specialized in branded premium parasols. In 2014, Prime Products was acquired. This Antwerp based digital signage service provider specializes in the food & beverage brand market. In 2015, Actwise was integrated. The Hasselt based event and POS installation specialist guarantees the further expansion of SEPIA’s geographical coverage, especially boosting SEPIA in the event industry.


Contact data

Bärbel Buyse – Managing partner: +32 476 92 59 29 - bb@sepia.be

Guido Vandenabeele – Managing partner: +32 472 32 35 85 - gv@sepia.be


Our values


Our promise is a customized solution where you can rely upon. Whatever it takes, we make it happen. Flexibility and positive mindset are key in the SEPIA attitude. In SEPIA’s approach, interacting with and listening to you is key. If we understand your brand values and customer expectations, we can pro-actively advice you to develop and execute the best possible solution. This personalized, service-driven approach, guarantees tailor-made solutions, in-time execution, whatever flexibility it takes. Our aim: taking your worries away and creating Happy Customers.


Our “continuously high quality” attitude is first of all reflected in a perfect execution of your marketing on POS and Events. If we install a flag, it must stand right. If we install digital signage, it must work good. If we design new materials, quality should be high. If we manage sales literature, we analyze data to optimize.

Moreover, in this rapidly transforming VUCA (Volatile, Uncertain, Complex, Ambiguous) world, quality and reliability are extremely important. SEPIA responds to these needs by integrating new technologies. Think of 1-to-1 interactivity, digital signage, personalised content, print and digital integrations, new event materials and webshop and mediacenter tools.

This quest for high quality solutions and products is awarded with ISO 9001:2015 certifications and VCA/SCC for investments in safety health and environment. The importance we attach to ethics, respect and corporate social responsibility are certified with the Ecovadis Silver label.

 SEPIA’s team DNA

What makes someone a SEPIA’n? It is all about the positive, flexible, team-oriented and customer driven values we all share. And about having fun! Feeling connected at work is correlated with higher engagement and leads to connected Customers. We create a stimulating working environment for the team and encourage permanent development as part of our Corporate Social Responsibility policy. Respect, honesty and humor&fun are selected as the top 3 personal values of all SEPIA’ns. Customer satisfaction, long term vision and open communication are the three most important company values for the future.

You may know some of our clients.